Content Marketing Strategies: How to Generate Sales by Developing a Content-Based Following

With a focus on content marketing strategies, this series covers online content creation from a 1,000 ft. view.

By creating original, valuable content that addresses consumers' needs and questions in creative and strategic ways, any business can build an online following that generates recurring sales and loyal customers.

From managing e-commerce, blogging, basic ad creation, and YouTube strategy, this series includes five basic steps for developing, releasing, and promoting blogs, videos, and podcasts. This series offers valuable direction for any entrepreneur in the digital age.

This event is co-sponsored by the Small Business Development Center at Shippensburg University. 

Learning Objectives

• Content marketing strategy
• Managing E-commerce
• Blogging
• Basic ad creation
• YouTube strategy

Program Details

Who should participate?

This series offers valuable direction for any business professional or entrepreneur in the digital age.

Program Faculty

Don Nori, CEO, Nori Media Group

Don Nori is an entrepreneur successfully navigating the digital age for his 3 publishing companies, achieving a record-high in sales for 2020. He is also an adjunct professor of marketing and personal selling for Shippensburg University and the International College of Cayman Islands.