Small Business Marketing

Shippensburg University
1871 Old Main Drive
Shippensburg, PA 17257

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During these FREE training courses, you'll learn the fundamentals of marketing philosophy and strategy as well as best practices for social media advertising and developing a content-based following.  

Developing a Marketing Strategy in a Pandemic 

Date: November 30, 6-8 PM
Cost: FREE

In this course, you'll learn the fundamental groundwork for the practice of marketing, key terms and concepts that are routinely encountered by marketing managers on a daily basis, and the basic principles of marketing strategy and common components a professional will encounter including the marketing mix, differentiation and positioning, and the product life cycle.

Social Media Advertising:  How to create custom Audiences and Detailed Marketing Campaigns

Date: December 7, 6-8 PM
Cost: FREE

Facebook Advertising is the number one advertising agency in the United States. In this overview, we will discover the importance of establishing target audiences and lookalike audiences. These audiences empower businesses to target new prospects based on either a detailed custom audience or a broad view of current and potential customers. 

The next step in this overview will be creating detailed marketing campaigns. We will discuss the different types of ads, why to pick an awareness, consideration, or conversion ad, and finally how to set up and run an ad. This overview will help you understand the basics of Facebook advertising and provide you with the ability to create engaging and profitable advertisements.

Sales Through Community: How to Generate Sales by Developing a Content-Based Following

Date: December 14, 6-8 PM
Cost: FREE

This overview covers online content creation from a 1,000 ft. view. By creating original, valuable content that addresses consumer's needs and questions in creative and strategic ways, any business can build an online following that generates recurring sales and loyal customers. Including five basic steps for developing, releasing, and promoting blogs, videos, and podcasts, this course offers valuable direction for any entrepreneur in the digital age.
 

Who Should Attend? 

Anyone looking to improve and streamline their small business marketing tactics.